The target demographic was 6-12 year old boys, or 1st to 6th graders, said Robar. Some kids gave five or ten – out of four – stars. Minn and Robar showed off a reel of kids the team interviewed who playtested the MMO. Kids also played an important, direct role in the creation of the game. We want to share our primary form of entertainment with our kids."
"The biggest shift in our industry is that have got kids.
"We wanted to give something that was playable by the parents and the kids," said Robar. The parent has fond memories of Candy Land as a kid, so the adult plays the game, but then the parent soon realizes the game just isn't fun. The "Candy Land" problem happens when a kid asks a parent to play Candy Land. "We really wanted to solve the Candy Land problem," said Robar. The average age of the staff at Amazing Society is 38 years old, and many of them have children. Part of making a successful MMO for kids, said Robar, is knowing kids. Gazillion-owned Amazing Society launched the Unity-powered, subscription- and microtransactions-supported MMORPG in April this year in a partnership with comic book and licensing giant Marvel. The year before that, Gazillion sold off its Lego Universe game along with most of the staff working on the project.At GDC Online in Austin, TX, Amazing Society VP and founder Jason Robar and director of games Jay Minn described some of the key highlights and challenges of development for their kid-focused MMO, Marvel Super Hero Squad Online. Back in 2012 the developer stopped working on Fortune Online to refocus on Marvel Super Hero Squad Online and Marvel Heroes. This is not the first time Gazillion has abruptly shut down one of its free-to-play projects. We would like to sincerely thank the players who joined the Marvel Heroes community, and will provide any further updates as they become available."Īt present, the future remains uncertain for Gazillion and its staff according to Kotaku, current and former employees have been told not to return the office this week. In a statement, a spokesperson from Marvel said: "We regret to inform our Marvel Heroes fans that we have ended our relationship with Gazillion Entertainment, and that the Marvel Heroes games will be shut down. According to community members, this news is not entirely unexpected after the developers missed a number of patch updates including Halloween and the expected Thor: Ragnarok tie-in. The free-to-play isometric RPG launched on PC in 2014 and consoles in June this year. Marvel Heroes is set to close down after the property holders Disney announced that it was ending its relationship with developer Gazillion Entertainment.
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