The catalyst? A major talk by the CMO of McDonald’s revealing the secret for the company’s revitalization and leap in relevance, market share and stock prices - a new model for marketing, Brand Journalism, spearheaded by Larry Light.
It was 10 years ago that Ad Age mocked the very idea of narrative as a strategic framework, metaphors as the keys to compelling communications and storytelling as the single most effective way to integrate digital and traditional media. The Age of Narrative Marketing is now ready for prime time. This marks a major turning point in marketing.
On Wednesday night, 5/28, we will be inducting 3 people in the 2014 Marketing Hall of Fame.
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